Why Your Business Needs a Mobile Commerce App The commerce and retail landscapes have seen tremendous growth in ecommerce over the last few years. However, the growth of mobile commerce is perhaps one of the biggest trends that business owners should be concerned about. When mobile commerce is compared to traditional commerce, it has been growing at a faster rate. As a business owner, you should make an effort to reach your prospective customers that may be using tablets and smartphones when searching for the products or services you offer. These means serving websites and online stores that are optimized for the best display and performance across mobile devices. If your store is not optimized to display well on mobile, you are likely to lose customers. You are losing many potential sales if your online store is not optimized for mobile devices or you don’t have a mobile commerce app. Given the popularity of mobile shopping and mobile internet, business owners should make mobile part of their primary marketing strategy. To know why it’s important to have a mobile ecommerce app for your business, read on. What You Should Know About Mobile Commerce In a nutshell, mobile commerce is simply sales and commerce using mobile devices such as tablets and smartphones. Ecommerce encompasses mobile commerce. The main difference is that mobile commerce is done over mobile devices while ecommerce also involves sales over desktops and laptops.
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More people are using mobile devices today to access the internet than was the case before. According to a recent report, more than 50 percent of American adults use a mobile device to access the internet. Some of the things that people use their smartphones and tablets for include accessing email, connecting with friends on social media, shopping and researching. If you have an online shop, you need a mobile commerce app to ensure a smooth shopping experience for the prospective customers. The user experience of your store is crucial to making or losing sales.
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Use Mobile to Make More Sales Your shop should be optimized to display properly on mobile devices to meet the needs of the people using tablets and smartphones when searching for your products or services. Studies have shown that companies that have a mobile ecommerce app have higher conversion rates than those whose sites are not optimized for mobile. Optimizing your store for mobile users is important whether you have an online or traditional retail business. If your run a traditional retail business, having a mobile-friendly retail presence can be beneficial. For example, you can make it easy for your prospects to shop at your store by having a native app or responsive website. Generally, all businesses need mobile commerce apps. `The above are some reasons why it is important to have a mobile commerce app for any business you are running.